Search Engine Optimisation

Written on 01 September, 2020 by MelbourneIT

Should you be worried about the News Media Bargaining Code? On April 20 this year, the Australian Government directed the ACCC to develop a mandatory code of conduct to address the power imbalances between the Australian news media and digital platforms including Google, YouTube and Facebook. With the code drafted and released for review on 31 July, there have been... Read more
Categories: Search Engine Optimisation | Tags: facebook, google, search engine optimisation, seo

Written on 15 July, 2020 by MelbourneIT

How SEO can help your business succeed during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: digital marketing, online business, search engine optimisation, seo
Step by step guide to online marketing

Written on 30 April, 2019 by MelbourneIT

Steps to setting up your business online With every passing year, our lives become more altered by (and dependant on) the ever-growing technological developments made across the world. Many business owners – whether they be of small operations in the suburbs or growing enterprises in the city – have seen their livelihoods flourish thanks to setting up... Read more
Categories: digital marketing, Domains, Email, PPC, Search Engine Optimisation, Social Media, website, Website Security

Written on 29 November, 2018 by MelbourneIT

Do you really need to produce more content? When it comes to content marketing, there seems to be two distinct approaches: quality or quantity. Both strategies are expensive and require significant man-power, but each is carried out in a different way. The debate is on and people are choosing sides – so, which side are you on?  ... Read more
Categories: Search Engine Optimisation

Written on 09 November, 2018 by MelbourneIT

How videos improve your search ranking With smartphones and simple editing apps, video content has taken off in the past few years and the demand is only growing. Animoto reported that four times as many customers would prefer to watch a video about a product than read about it and, in 2017, HubSpot predicted that 80% of online content will be video by 2019.... Read more
Categories: Search Engine Optimisation

Written on 19 October, 2018 by MelbourneIT

The holistic approach: Integrating UX tactics and strategies for better SEO Whether you’re already well acquainted with SEO and UX, or you are only just starting to understand what these tactics can do for your business, you may not know the powerful link between the two. A more holistic approach to the way you design your website can benefit your SEO... Read more
Categories: News, Search Engine Optimisation, website

Written on 14 September, 2018 by MelbourneIT

Why is SEO an important element of your digital marketing strategy? Paid advertising, like Google & Facebook ads, can give you the immediate kick you need to drive traffic to your website. But, what if you could see the same results with zero advertising budget? That’s where Search Engine Optimisation comes in. SEO is a long-term solution that consistently drives organic... Read more
Categories: digital marketing, Search Engine Optimisation

Written on 07 June, 2018 by MelbourneIT

What is Google My Business? Google has rapidly become the solution of choice for consumers searching for products and services. The Yellow Pages are now a thing of the past, with the internet taking over as the dominant form of business discovery. Google My Business has, in a sense, replaced paper business directories, acting as... Read more
Categories: Search Engine Optimisation
seo for beginners

Written on 22 January, 2018 by MelbourneIT

SEO basics for beginners One basic principle of marketing is to be where your customers are, these days your customers are spending most of their time online. Research shows that Australians spend about  10 hours online daily. If your business could use more leads and customers, SEO is a long term strategy that can attract... Read more
Categories: Search Engine Optimisation
SEO vs PPC infographic

Written on 29 November, 2017 by MelbourneIT

[Infographic] The differences between SEO and PPC Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC have different functions,... Read more
Categories: PPC, Search Engine Optimisation