Written on 20 May, 2020 by MelbourneIT

How to maximise your advertising budget during a crisis With countless employees working from home and many more in lockdown, consumers are being driven online more than ever before. Even though internet use is up by more than 70 per cent, the wider impacts of COVID-19 means the overall spend for online advertising remains low. For your spend to... Read more
Categories: PPC | Tags: COVID-19, digital marketing, online business, ppc, search engine marketing
Step by step guide to online marketing

Written on 30 April, 2019 by MelbourneIT

Steps to setting up your business online With every passing year, our lives become more altered by (and dependant on) the ever-growing technological developments made across the world. Many business owners – whether they be of small operations in the suburbs or growing enterprises in the city – have seen their livelihoods flourish thanks to setting up... Read more
Categories: digital marketing, Domains, Email, PPC, Search Engine Optimisation, Social Media, website, Website Security

Written on 27 September, 2018 by MelbourneIT

SEO, SEM or GDN: Which gets better results? A Search Engine Optimisation (SEO) strategy, paired with Search Engine Marketing (SEM), can help boost search your results far up in Google rankings. But, if your customers are visiting your website and not converting, you'll also need a remarketing strategy - this is where Google Display Network (GDN) comes into... Read more
Categories: PPC

Written on 20 August, 2018 by MelbourneIT

What is a landing page and why do I need one? Simply put, a landing page is where a visitor lands after completing a certain action. They are used throughout various forms of digital advertising, like Social Media Advertising or Google Adwords, as a destination to direct online traffic. A landing page generally has a single goal. This goal depends on... Read more
Categories: digital marketing, PPC

Written on 15 May, 2018 by MelbourneIT

Can remarketing really lower costs and increase sales? Also known as retargeting, remarketing is a term that gets thrown around a lot when it comes to digital advertising, but what exactly is it? When someone visits a brick and mortar store and leaves without buying anything, there’s little chance we can reach them again but, with a website,... Read more
Categories: PPC
SEO vs PPC infographic

Written on 29 November, 2017 by MelbourneIT

[Infographic] The differences between SEO and PPC Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two marketing terms that often get confused. Both are connected to Google but the two function differently in the way potential customers find your business. This infographic highlights the differences between the two. While SEO and PPC have different functions,... Read more
Categories: PPC, Search Engine Optimisation
PPC basics

Written on 25 September, 2017 by MelbourneIT

How to set up your first PPC campaign Marketers favour PPC (pay-per-click) as a form of advertising because of its ability to generate a visible return on investment. If you spend $100 on an ad campaign, you’ll quickly be able to measure the exact amount of return from the budget spent. If your business can benefit from more... Read more
Categories: PPC
Facebook vs Google Infographic

Written on 25 September, 2017 by MelbourneIT

Google vs Facebook: Which is best for your business? Paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. If you’re looking to scale your business, Facebook advertising and Google Adwords are often the main contenders in paid advertising. Whether one performs better than the other in delivering ROI continues... Read more
Categories: PPC, Social Media