digital marketing

Written on 29 July, 2020 by MelbourneIT

Improve your business with shopping on social media Selling on social media is when businesses choose to upload and sell their products on a social platform. It’s a relatively new concept that is gaining steam and is a new opportunity you won’t want to miss. By using social platforms as a means to reach specific audiences to sell,... Read more
Categories: Social Media | Tags: digital marketing, facebook, instagram, online business, social media

Written on 22 July, 2020 by MelbourneIT

3 trends happening on social media right now Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share... Read more
Categories: Social Media | Tags: digital marketing, facebook, instagram, social media

Written on 15 July, 2020 by MelbourneIT

How SEO can help your business succeed during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: digital marketing, online business, search engine optimisation, seo

Written on 24 June, 2020 by MelbourneIT

Start this marketing health check now for business success post-COVID-19 Since the beginning of March, we have seen the COVID-19 pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78% feel... Read more
Categories: digital marketing | Tags: COVID-19, digital marketing, online business

Written on 20 May, 2020 by MelbourneIT

How to maximise your advertising budget during a crisis With countless employees working from home and many more in lockdown, consumers are being driven online more than ever before. Even though internet use is up by more than 70 per cent, the wider impacts of COVID-19 means the overall spend for online advertising remains low. For your spend to... Read more
Categories: PPC | Tags: COVID-19, digital marketing, online business, ppc, search engine marketing

Written on 13 May, 2020 by MelbourneIT

Redefining your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more
Categories: digital marketing | Tags: coronavirus, COVID-19, digital marketing, online business