Why Bing?

Why Bing?

Bing is owned by Microsoft, who also partner with two other search engines: Yahoo! and AOL. When you advertise on the Microsoft Search Network, your ad is actually seen across all three, giving your ad far greater reach.

A growing marketing share in Australia.

A growing marketing share in Australia.

The number of customers with Bing as their search engine of choice is more than you’d think, and adoption is steadily increasing. Currently, Bing accounts for 15% of total Australian searches – which can make a decent dent in your leads accumulation.

An affluent audience.

An affluent audience.

A third of Bing users have an income of $100k and are mostly an older and highly educated audience. This is huge for businesses whose target audience fit this demographic; your most profitable leads could come from Bing!


Target better.

TBing Ads offer users the ability to control which gender and age demographics see your search ads, which can make a huge difference to the quality of your leads. Demographic targeting can be controlled at either the campaign or ad group level within Bing Ads.


Get more traffic to your website for less money.

Advertising on the Microsoft Search Network generally garners a lower cost-per-click (CPC), so you can allocate a smaller percentage of your digital spend on Bing. Potentially seeing a lower overall spend and a higher ROI on paid search.

Complement your Google ads.

Complement your Google ads.

Reach 63 million searchers that aren’t reached with Google Ads, simply by advertising on Bing. If you are already running Google Ads, you can utilise Bing’s import tool to easily replicate your ads and increase your reach.


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Frequently asked questions

The most relevant page to the search term should be chosen. If the term warrants explanation, isolation and a dedicated page, then a landing page may be warranted. This would be the case in the event of a new product, new word or unique service. If it is a general term that describes the business as a whole, then a homepage may be more suitable.

It really depends, as the competitiveness of keywords varies between SEO and Bing Ads. You are free to bid on any Bing Ads term but SEO campaigns are structured around competitiveness and traffic. Any SEO keyword can be used as part of a Paid Ads campaign, but not all Paid Ads keywords can be used as part of an SEO campaign.